Ciao, I'm Silvia

I’m a Lead UI/UX Designer based in Southern California, designing consumer and e-commerce experiences that drive engagement, conversion, and long-term loyalty.

Originally from Italy, I bring a mix of visual sensibility and product thinking to my work. After moving to the U.S., I transitioned into UX and have spent the past several years designing across SaaS, B2B, and D2C platforms.

I’ve led projects end-to-end—from early concepts to final delivery, improving checkout experiences, increasing engagement, and building scalable systems. My work has driven measurable impact, including reducing cart abandonment and growing repeat user behavior.

I care about making things not just usable, but seamless. Simple when they should be, and thoughtful where it matters.

Outside of design, I’m a photographer and visual designer, which probably explains why I pay attention to the details most people don’t notice.