Design Lead, UI/UX
Italian roots. SoCal designer.
Designing consumer experiences that drive loyalty and real impact.
Yes, smooth as gelato.
Case Studies
Royal Rewards
Turning QR scans into repeat engagement.
In-store → mobile conversion → driving engagement
Array Holiday eStore
Scalable, automated storefront
powered by Amazon
→ simplifying bulk ordering
BMS e-Commerce Store
Curated branded experience for premium branded merchandise → balancing UX + brand
What I Bring
End-to-End Ownership
From concept to delivery, I create cohesive experiences across platforms.
Design Systems
I build scalable foundations that support speed and consistency.
Real-World UX
I design for how people actually behave, on the go, in-store, and under time pressure.
Brands I've worked with
